As the the festive season approaches, Ireland’s food and drink scene is gearing up for one of its busiest quarters of the year. Whether you run a restaurant, café, bar, or food retail business, the pressure has already begun.
That’s why Square is stepping in with a free, insight-packed webinar — Peak-Season Playbook: Preparing for the Busy Season Ahead — designed specifically for industry operators aiming to turn the upcoming rush into real growth.
What You’ll Learn
Taking place virtually on Tuesday, 29 October at 11 am this free 60-minute session zeroes in on the key strategies that make the difference between a chaotic peak season and one that runs like clockwork.
Speakers include food curator Dee Laffan, food writer & consultant Marcus O’Laoire, and Square’s own strategic account manager Nathan Walshe, along with OpenTable’s senior district sales manager Graham Richardson.
You can expect practical, actionable insights on:
- Plan once, schedule ahead: Build peak-season campaigns early (social, email, and in-store) with clear offers, content calendars, and approval flows so you’re not scrambling on the day.
- Streamline operations for volume: Use tech to tighten menus, manage inventory and suppliers, forecast demand, and keep the pass moving (orders, KDS, order-ahead, QR/table service).
- Staffing for the surge: Smarter rostering, timecards, permissions, and training checklists to keep service consistent through long shifts and changing footfall.
- Frictionless checkout & higher spend: Faster payments at the counter and tableside, upsells/promos, gift cards, and order-ahead to increase throughput and average ticket.
- Retention that compounds: Launch or refresh loyalty, bookings, and automated win-back journeys so the post-rush dip becomes repeat visits— not lost momentum.
Why It Matters
In a season defined by high expectations and intense footfall, the difference between “just getting through” and thriving can come down to preparation. By investing just one hour in this webinar, operators can walk away with a repeatable peak-season framework, setting them up not just for December dinners but for long-term loyalty and revenue growth.
How to Join
Spaces for this webinar are limited and free of charge. To reserve a spot, register via Square’s event page here.
Whether you’re looking to fine-tune your holiday menu, optimise staffing schedules, or boost your off-season loyalty strategy, this playbook is built for real-world results.
