Remember growing up and thinking wine gums were the height of sweet sophistication? The legend goes that Charles Maynard invented the much loved sweets to help consumers cut down on their alcohol consumption even though they aren’t actually wine flavoured.

One US company is looking to cash in on the current mania surrounding the wine of the moment – Rosé – with a Rosé jelly you’re going to want to try.

Unlike the famed sweets, the Drunk Jelly range includes tempting jars of actual wine flavoured goodness in spreadable and spoonable form. Rosé jelly is described as having notes of cherry, watermelon and just a hint of lime and has uses far beyond creating a boozy peanut butter and jelly sandwich as our American friends may do.

We can see this boozy conserve making it’s way on to cheese and charcuterie boards and taking your morning tea and toast fix to a whole new level. Despite the name, Drunk Jelly is actually a totally acceptable breakfast option, as it is alcohol-free, so you can have all the boozy flavour without the buzz.

If you haven’t been drawn into the Rosé craze, you can also get Chardonnay, Cabernet Sauvignon, Moscato, Merlot, Pinot Noir and Pinot Grigio flavoured spreads – the possibilities are endless!

For more information visit www.drunkjelly.com.