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Lions Den 2019 Winner Shane Ryan_founder of Fiid_DSC_0929

Lion’s Den roars again with nationwide competition for Food & Beverage start-up producers to be in with a chance to win a €10,000 digital marketing package

Bradley: The Brand Agency has launched its Lion’s Den competition for 2022; a pitch event for Food & Beverage startup producers taking place at the Food, Retail & Hospitality Expo in Dublin this 1st December, with a €10,000 Digital Marketing Package for the winner.

The Lion’s Den event returns for its 5th year and this year the prize on offer is a €10,000 Digital Marketing Package from Bradley: The Brand Agency for the winner. Applications are now open online at where start-up food or beverage producers are invited to apply to take part. Submissions will be accepted until the closing date 1st November 2022. The selected shortlisted candidates will then be invited to pitch their food or beverage start-up live on stage in front of a panel of food and beverage experts (Lions) and attendees at this year’s Food, Retail & Hospitality Expo, taking place on 1st December at the Sport Ireland Campus, Blanchardstown, Dublin.

As Ireland’s leading brand agency for Irish SMEs and family-owned businesses, Bradley: The Brand Agency is delighted to announce the return of its Lion’s Den event and competition in partnership with Premier Publishing & Events at this year’s Food, Retail & Hospitality Expo on 1st December 2022.

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Commenting on the return of the Lion’s Den event, Andrew Bradley, Managing Director of Bradley: The Brand Agency, host and ringmaster of the Lion’s Den event said: “We have been working with food and beverage brands in Ireland for over 25 years and thoroughly enjoy discovering and elevating new businesses and innovations in this sector. Supporting SMEs and owner managed businesses is at the heart of what we do, so we invite start-up food and beverage producers nationally to apply online now at Our Lion’s Den overall prize this year is a digital marketing package from our agency for a digital campaign for the winner to promote their food or beverage start-up. Our team will support the overall winner with digital strategy, planning, creative, advertising spend and evaluation along with digital insights and mentoring throughout the process. We hope to build a community of Lion’s Den alumni to be an invaluable business network for all past and future participants. We are delighted to once again partner with Premier Publishing & Events Publishing who will showcase the Lion’s Den event at their key industry expo for the sector, the Food, Retail & Hospitality Expo on 1st December 2022”.

Colin Murphy, Managing Director Premier Publishing & Events Ltd said: “Having partnered with Bradley: The Brand Agency for the previous Lion’s Den events we and our audience look forward to the energy and evolution that new food and beverage start-up producers bring to the Lion’s Den event as well as the expertise the Lions share from the stage. We are thrilled to be able to bring the Food, Retail & Hospitality Expo back to the sector again this December, as the annual forum for food retailers, foodservice operators and hospitality providers to enhance their competitiveness and meet with suppliers of equipment, technology, food and services offering possible solutions. We look forward to welcoming new and returning attendees, exhibitors and speakers to our showcase which includes 3,000 key decision makers within the food and beverage industry as well as the Lion’s Den event on 1st December 2022 at the Sport Ireland Campus, Blanchardstown, Dublin.”

Interested food or beverage start-up producers are invited to apply now online at Applicants must be owner led businesses, with examples of a viable food or beverage related product offering and evidence of sales volumes and stockists and be available to present on stage in person at the Food, Retail & Hospitality Expo taking place on 1st December 2022 at Sport Ireland Campus, Blanchardstown, Dublin.

The panel of confirmed Lions include:
James Burke: Leader of the pack at James Burke & Associates, a food and retail business advisory that specialises in working with retailers across all channels, food producers and state agencies. James provides strategic advice and business planning to some of Ireland’s best known companies within the food and retail sector. Shane Ryan: Alpha cub and founder of fiid. Shane’s roar was the loudest back in 2019 when he won the Lion’s Den competition and has since grown his ready meal business exponentially by using only natural plant based ingredients.

Eoin Sheehan. Taking pride in cooking and nutrition, Eoin Sheehan began his meal prep venture ‘Country Munch Ltd’. Now the resident chef on Virgin Media TV Six O’Clock Show, and caterer for the Limerick GAA, Munster Rugby Youth Teams, Eoin has worked with several senior inter-county teams around Ireland. 2019 Lion’s Den winner Shane Ryan of fiid; a 100% plant-based, ready meal food business described his win: “It means a lot to us to have come and competed against some incredible brands that we watched quite closely. Winning Lion’s Den is an acknowledgment of the work we have put in and what we know we can be.”

Food and beverage businesses, collectives and suppliers are encouraged to spread the details amongst their networks to encourage start-up food and beverage producers to apply now to take part at Applications close on 1st November 2022 and the Lion’s Den event will take place on stage on 1st December 2022 at this year’s Food, Retail & Hospitality Expo at the Sport Ireland Campus, Blanchardstown, Dublin.

For more information see

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