Taking place at Dublin Food Chain’s 2023 Producer Showcase, Lion’s Den 2023 gives food and beverage companies the chance to leap towards success, and this year, they will be awarding prizes worth €5000 to two lucky Dublin-based businesses. The highly anticipated competition is back for its sixth year, giving both budding and established food and beverage brands in Dublin an exciting opportunity to take their businesses even further.

Lion’s Den is a pitch event for Irish food and beverage start-ups, organised by Bradley: The Brand Agency in partnership with the four Dublin Local Enterprise Offices, and this year’s winners will each receive a Digital Marketing Package from Bradley: The Brand Agency, to the value of €5,000 each for a digital campaign to promote their food or beverage business. The prize includes a digital strategy, planning, creative, advertising spend and evaluation along with digital insights and mentoring from the Bradley Team throughout the process.

The two awards up for grabs are:

Start-Up Award: Awarded to food and beverage start-ups that have been trading for less than two years

Excellence Award: Awarded to food and beverage businesses trading between two to five years.

So if you’re the owner of a business and you believe you can beat your rivals at a chance to win a life-changing prize that will ensure brand success, take a chance and enter Lion’s Den 2023 by Monday 9th October 2023.

Shortlisted candidates will have the chance to pitch their food or beverage product live on stage, to a judging panel of industry experts, referred to as “Lions”, as well as the event attendees at the Producer Showcase. The highly anticipated expo will take place on Thursday 26th October 2023 at the Crowne Plaza in Blanchardstown, Dublin, hosted by Dublin Food Chain.

Andrew Bradley, Managing Director of Bradley: The Brand Agency, expressed his enthusiasm for nurturing new businesses and innovations within the food and beverage sector. He emphasises the agency’s commitment to supporting SMEs and owner-managed businesses and encourages start-up producers from across the capital to seize this opportunity.

“Our core mission revolves around championing SMEs and owner-operated enterprises. In this spirit, we extend a warm invitation to aspiring food and beverage entrepreneurs in Dublin to submit their applications online at www.lionsden.ie. This year’s prize encompasses two €5,000 digital marketing packages. Our team will support the overall winner with digital strategy, planning, creative, advertising spend and evaluation along with digital insights and mentoring throughout the process. We hope to forge a community of Lions Den alumni, a business network catering to all former and future participants.”

James Burke, Network Manager at Dublin Food Chain, organising the Producer Showcase commented on this event stating:

“This producer showcase stands as a testament to the exceptional Dublin food and drink producers who exhibit and the retailers and distributors who attend. Through this event, producers will have the chance to present their offerings to potential buyers. We extend a warm welcome to the Lion’s Den event and the brands that will take part. Our impressive lineup of around 30 Dublin producers, all poised to exhibit their products, will be sure to enhance their network with the presence of the exciting entrepreneurship event”.