According to new research by premium world beer brand Estrella Damm, which has just launched on draught in Ireland. The survey of over 100 Irish people about their favourite European cities saw Barcelona beat off London (18%) and Paris (16%) to take the top spot with 36% of the vote.
Estrella Damm, the beer of Barcelona, was created by the Damm family in 1876, and has been winning awards across the globe ever since. The premium, refreshing lager uses only 100% natural ingredients and is the perfect beer for fun loving consumers who enjoy the more vibrant, stylish and culture filled lifestyle, akin to how our Mediterranean counterparts live their lives.
The Estrella Damnn survey also finds we’re a wanderlust nation with 89% of those polled saying they love to travel and visit new places. Over half (55%) say they love immersing themselves in new cultures when travelling abroad and an organised 53% say they don’t get on a plane without a map or a trusty guidebook. It also finds Barcelona’s world famous architecture was one of the main reasons Irish people love the home of Gaudi and Dali (47%) while 40% admit they love Barcelona because of its attractive locals!
When asked what’s the first thing they think of when they think of Barcelona, over half (51%) said street art and Gaudi, 15% cited music, culture and nightlife and 13% said FC Barcelona.
Robert Blythe, Marketing Director at Molson Coors, which distributes the Damm portfolio in Ireland said, “Estrella Damm will be so familiar to thousands of Irish people who have such as strong resonance with Spain and we’re so pleased to be able to bring it to Ireland on draught for the first time. Along with Inedit Damm, the perfect beer to accompany any fine dining experience, and Daura Damm, which gives an award winning taste option for those with a gluten intolerance, we can continue to enjoy the essence of Barcelona right here at home”.
Daura Damm, now the worlds most awarded Gluten Free Beer, became the first beer in Spain to guarantee a gluten content below 3ppm making it suitable for people with coeliac disease. Available in bars, restaurants and off-licences throughout Ireland.
Find out more at www.estrelladamm.com
