NO REPRO FEE – 18/08/2016 – Bord Bia study grills our Great Irish Bakers! Weekend baking and smaller portion sizes are among the top trends identified in a new Bord Bia bakery study launched today. The home baking market in Ireland is valued at almost Û120 million per year and the Bord Bia report shows the sector is continuing to rise in popularity with Irish consumers. The main reasons for baking include providing home baked goods for family (60%), just for fun (55%) and seasonal occasions such as Christmas, Easter and birthdays (41%). The research also found that four in five (82%) Irish bakers are female while 53% of bakers are baking at least once a week. Bord Bia will use the findings to help guide Irish food companies with future innovation, branding and marketing opportunities. Pictured in Bord Bia at the launch were Cousins Aidan McGarry, aged 4 and Laura Dunne, aged 5 from Dublin. Credit Gary O’ Neill (NO REPRO FEE)