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Weight Watchers Launches Low Calorie Wine and We’re Intrigued

We’re starting to notice a pattern here… We recently learned that Marks & Spencer had launched a range of low calorie wines called Sumika and not long before that, we heard news of Aldi’s Featherweight collection, which promised up to half the calories of regular wines.

Now Weight Watchers, one of the world’s leaders in weight loss related products and services, has launched a low calorie white wine that contains only 85 calories per glass. While the company is no stranger to diet-friendly wines, on this occasion the bottle doesn’t feature the brand’s logo, often displayed prominently on their food and drink products. In fact, the wine makes little reference to being a “light” product.

The wine is made by Truett-Hurst Winery and it’s called Cense. It’s a Sauvignon Blanc varietal from Marlborough, New Zealand, and it’s worth 3 SmartPoints®, while other wines generally “cost” four.

It is described as “a fresh and bright wine with aromas of lemon and lime, crisp acidity and juicy grapefruit flavors.”

The wine has an alcohol level of 9.6% and no added sugar. It’s priced at $15 (€12.89).

Truett-Hurst Winery spent over two years developing this product. While the company is based in California, the wine is produced in New Zealand, and bottled in the US.

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