Tourism Ireland’s New TV Ad Has us Craving an Irish Road Trip

Irish Road Trip

Tourism Ireland’s latest ad campaign has given us a serious case of wanderlust and has us craving an Irish road trip.

The short video features a number of beautiful Irish destinations, including the Wild Atlantic Way, Northern Ireland, Ireland’s Ancient East, Dublin and Belfast.

Also highlighting a number of activities, the video shows clips of the Waterford Greenway, car tours, outdoor activities and our delicious food.

The ad is part of Tourism Ireland‘s German campaign and it will be play to over 21 million Germans on TV and online until mid-February.

Germany is the third largest tourism market for Ireland, with Zoë Redmond, Tourism Ireland’s Manager for Central Europe commenting:

“2017 was the seventh consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 660,000 German visitors. Our TV campaign kick-starts another extensive and targeted programme of activity in Germany for 2018, to keep the momentum going and build on the growth of the past few years.”

While the video is targeted at the German tourist market, it does make you want to hop in your car and visit one of Ireland’s beautiful attractions to make the most of your weekend.

For more information, visit

You may also like...