SuperValu Kick-started the Festive Season with Delicious Food and a Noble Initiative featured
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SuperValu Kick-started the Festive Season with Delicious Food and a Noble Initiative (Social Gallery)

As the festive season gets closer, SuperValu is calling on the country to do something “Super” this Christmas to spark the festive spirit across communities.

The retailer took on the mission of “Helping you make Christmas Super” with its new campaign, and for that end, it commissioned the Christmas Spirit Index to understand if Christmas spirit is alive or dead and whether people in Ireland still demonstrate goodwill at Christmas time.

Most people feel that Christmas spirit is alive and well, with 74% agreeing, although different ways to express it had varying degrees of popularity, with homemade gifts and Christmas carols on the lower end, and sending Christmas cards as one of the most favoured festive activities.

On the cooking front, only 35% of respondents said that they leave the grocery shopping to the last minute, and 34% of people said they’ll be making their own Christmas cakes or Christmas pudding prior to Christmas.  Roses topped the poll as the favourite Christmas sweets, though the old trick of dipping into the second layer of sweets or biscuits before the first layer is finished is still rife with 74% admitting to doing it.

To keep Christmas spirit alive and well in communities – SuperValu is calling on the nation to help make Christmas Super for others this year whether it’s baking a cake for your elderly neighbour or a friend, inviting a lonely neighbour for Christmas dinner or raising money for charity.

If you do something super kind or know of someone that has done something kind this Christmas share it on and be in with a chance to win SuperValu vouchers to make your Christmas Super.

Below, a photo gallery of the launch of the SuperValu Christmas range last 22nd of November where media and personalities close to the food scene gathered at Powerscourt Townhouse Centre to share some seasonal treats along with SuperValu ambassadors Kevin Dundon and Bressie.

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