Stoli Unveils a Contemporary New Bottle & Label Redesign
For the first time since the brand’s inception in 1938, Stolichnaya® Premium vodka reveals a completely new primary packaging design
The new design is an evolution of the original but with significant upgraded features including:
- A slightly taller and more elegant bottle shape that improves both pouring and control for bartenders, with the use of anti-slip embossing on the neck.
- A state of the art capsule with anti-counterfeit and anti-refill technology
- A revised front and back label, highlighting Stolichnaya’s use of Certified Alpha Grade spirit – the highest quality level a spirit can reach.
- A new, ‘craft’ label texture, refined medals and a beautiful, bold upgrade of the main STOLICHNAYA® logo.
“The Stolichnaya bottle has been iconic for several generations, and now it’s the time for Stoli – as it is affectionately known – to make a new bold statement in claiming its position as THE Vodka.” comments Rob Cullins, CEO Stoli Group.
‘THE Vodka’ is a tagline celebrated by Stoli® as a brand that has pioneered the vodka category since its inception. Stolichnaya® was the original premium imported vodka in the United States, the first vodka brand in space, the first brand to launch flavoured vodkas in the 1960s and has been enjoyed by party-goers the world over, ever since.
“Stoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed Alpha quality. Our vision with the new Stoli packaging is to reflect what’s inside the bottle and the brands substance and heritage. We deliberately seek to contrast today’s superficial vodka category.” says Lars Vestbirk, Marketing Director for Stolichnaya and adds “I will be proud to see this in the hands of bartenders around the world.”
While its bottle has changed, the vodka remains the same. Three times distilled Alpha grade spirit, blended with artesian well water and four times filtered – the award winning liquid serves as the benchmark for premium vodka.
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group’s global spirit portfolio – the iconic Stolichnaya® Premium vodka range, elit™ by Stolichnaya® and Moskovskaya®. With operational business units across 3 continents and distribution in 167 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards – Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolcihnaya® – as it has since 1938.
Stolichnaya is exclusively distributed by