Home » Social Diary – Bacardi Rum Shakes Up The Spirit World With New Bacardi Cuatro
Social Diary – Bacardi Rum Shakes Up The Spirit World With New Bacardi Cuatro
BACARDÍ, the world’s most awarded rum, introduced their first new liquid in 10 years at an exclusive launch event in Dublin this week.
The event was attended by special guest Adolfo Comas-Bacardí (6th generation family member) who launched the new BACARDÍ Añejo Cuatro. Guests were treated to a prohibition style party in a disused abattoir with entertainment from acclaimed DJ Steve Manning.
Adolfo Comas-Bacardí also shared never before heard stories including how his family retained ownership of their secret recipe despite being exiled from Cuba and ultimately, how they partied through prohibition in the roaring 1920s.
Ruth Minnock and Chloe Townsend pictured at the launch of BACARDÍ Cuatro and Ocho. Pic: Marc O’Sullivan
For the family-owned brand, rum is more than just business, it’s personal, as the family name is proudly displayed on every bottle. As exemplified through 165+ years of expert craftsmanship and authenticity, BACARDÍ has all the ingredients, deep history, and heritage to lead the premiumization of the rum category.
As the luxury spirit trend continues to grow, spirits enthusiasts are seeking out more exceptional experiences. While rum was often only thought of as a spirit to be mixed in tropical drinks, BACARDÍ Cuatro will shed that image and introduce consumers to a more sophisticated, complex side of rum.
Cuatro which means ‘four’ in Spanish, pays homage to the brands iconic Cuban roots and nods to the fact that this liquid has been barrel-aged for a minimum of four years under the Caribbean sun.
Emma Kehoe and Ashley Kehoe pictured at the launch of BACARDÍ Cuatro and Ocho. Pic: Marc O’Sullivan
BACARDÍ Cuatro has been created in collaboration with BACARDÍ rum’s deeply knowledgeable Maestros de Ron (Master Blenders), who shape and craft all the products in the BACARDÍ portfolio. Inspired by founder Don Facundo’s original Añejo recipe from 1862, BACARDÍ Cuatro is designed to create elevated, flavourful cocktails that make the rum stand out on its own.
With its mild notes of vanilla, toasted oak and honey, and golden apricot hue, BACARDÍ Cuatro is the perfect addition to a 1920’s inspired drinks tray or a celebratory occasion shared with friends on a warm summer’s evening.
Mark Rogers, Clementine MacNeice and James Butler pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Paddy Smyth and Holly Carpenter pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Holly Carpenter pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Roisin Lafferty and Becky Russell pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Niamh Devereux and Elaine Crowley pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Lorna Weightman and Lynn Krammer pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Caroline Gray and Nathalie Ryan pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Rosa and Paola Barosci pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Ruth Minnock and Chloe Townsend pictured at the launch of BACARDÍ Cuatro and Ocho. Pic: Marc O’Sullivan
Paul Brogan and Kimberly Brophy pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Jules Mahon and Erica Bracken pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Kassiani Cheirogeorgou and Nirina Plunkett pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Aine O’Donnell and Kendra Becker pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Eoin Rackard and Shane Dempsey pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Paul Brogan and Eamonn Fennell pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Roisin Sullivan and Orlagh Donnelly pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Evan Doherty and Rachel Purcell pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Helen O’Neill and Rachel Farrell pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Jo archbold and Roisin Opictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Lawsom Mpame and Romina Silvetti pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Kerri Gough and Roisin Healy pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Emma Kehoe and Ashley Kehoe pictured at the launch of BACARDÍ Cuatro and Ocho. Pic: Marc O’Sullivan
Lisa Meindl and Emily Palin pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Michael Thompson and Chompunut Buaklee pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Mark Anthony and Kieran Doyle pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Penny Duffy and Lisa Nolan pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
Conor Merriman and Lorna Duffy pictured at the launch of BACARDÍ Cuatro and Ocho, which were officially introduced in true prohibition style last night at an exclusive speakeasy event off Camden Street. Pic: Marc O’Sullivan
