After seventeen months of pain and frustration for the Irish food & hospitality industry and Tuesday’s further setback regarding delays to the return of indoor dining, Limerick-based PR & Marketing Agency, Food Story, has announced a national giveaway worth €3,500. The prize will include a PR campaign with all of the bells and whistles aimed at bringing a touch of hope and optimism to food business owners across the country.
Food Story is run by Limerick-based Food PR Specialist, Chris Towers. He has teamed up with talented local Food Photographer, Kirsty Lyons, and passionate Food Business Coach, Tracie Daly, (based in Kilkenny) to offer one lucky food business the chance to win a prize comprising of a day-long consultancy and product/recipe development workshop run by Tracie, a half day’s food styling and food photography session with Kirsty plus the creation of a national press release and PR campaign by Food Story. Once selected the winning business will have the option of choosing to run their campaign in the lead up to Christmas 2021 or in Spring/Summer 2022.
To be in with a chance of winning the giveaway, all food & hospitality businesses need to do is follow all three business – @foodstoryireland @traciedaly_food and @kirstylyonsphoto on Instagram, like Food Story’s giveaway post and comment by tagging three other local food businesses. The post then also needs to be shared to their own Instagram stories, tagging all three of the businesses involved in providing the giveaway. The randomly selected winner will be announced on Food Story’s Instagram account on Monday 12th July.
Commenting on the launch of the giveaway, Food Story’s Founder, Chris Towers said: “Having seen the industry we love and clients of ours going through such a prolonged period of pain and frustration, we were keen to give something back that would offer hope and optimism to food business owners. By offering a small to medium sized business the chance to win something like this that they could maybe only ever have dreamed of really excites the three of us. We’re all hugely passionate about what we do and are chomping at the bit ready to help transform and promote the winning business as we have done with other clients.”
Having successfully run her own cafe business, The Two Dames Coffee Boutique, in Kilkenny city and worked as a Senior Tutor at the world-renowned Ballymaloe Cookery School, Tracie Daly has been operating as a self employed Food Business Coach for the last three years. Needless to say with her wealth of knowledge and experience, she’s perfectly placed to consult, mentor and guide food business owners through all the stages of their development, from startups to established businesses using her tried and tested solution focused approach.
Since its inception a year ago, Food Story has helped successfully launch and promote a range of different food startups including Dublin-based Cream Of The Crop’s zero waste gelatos, Limerick-based artisan Chocolatier Anna Coffey Lynch’s ever expanding brand, Braw, award-winning Pastry Chef Aoife Noonan’s new business venture, and Michelin starred restaurant Loam’s recently opened sister venue, Éan, in Galway.
Tipperary native, Kirsty Lyons, set up her own business, Kirsty Lyons Photography, less than a year ago having relocated to Limerick from Dublin – where she worked in the photography studio in Dunnes Stores Head Office – with her partner during the pandemic. Like Chris, she’s also worked with Braw as well as local Limerick cafes and restaurants including Doh Pizza, Bobby Byrne’s and The Good Room in Adare, plus clients further afield, namely the Cliff at Lyons, in Co. Kildare. To date her food images have graced publications including the likes of The Irish Times Magazine, The Sunday Independent, The Sunday Business Post, The Irish Examiner, Irish Country Living, and FOOD&WINE Magazine.