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Plant Power Day
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One of Your Five a Day – Celebrate Plant Power Day with Alpro

Four out of five Irish shoppers say they are planning to add more plant-based food and drink into their diets, with one in three saying they eat more plant-based food and drink now than they did five years ago. The statistics are part of a survey conducted by Alpro to celebrate Plant Power Day by Alpro, which takes place today, Thursday, 7th March.

Plant Power Day

Ireland’s annual Plant Power Day by Alpro celebrates the power of plants, for our health and for the planet, and the findings come as the interest in plant-based food and drink increases to an all-time high – annual sales of plant-based food and drink are now worth €29.55 million in Ireland, growing by +9% in the last year alone.

More than a third of consumers are motivated to buy plant-based for health reasons and for the environment, with one in two citing ethical and environmental issues as the main reason they reduced their dairy and meat intake in the past year. Irrespective of their diet, three quarters agree that including more plant-based foods would have a positive impact on their health, an increase of 12% on this time last year. Taste is the leading factor when purchasing food and drink products, with price and sugar content being a close second and third.

Plant Power Day

David Jiscoot, Marketing Director for Alpro UK & Ireland, explains “With the annual sales of plant-based foods increasing by 9% in the last year alone, it is evident that choosing plant-based food and drinks is now part of the everyday shopping habits of Irish consumers. The term ‘plant-based’ – a phrase Alpro coined and pioneered many years ago – is understood by many Irish shoppers. And, thanks to exciting activations like Plant Power Day by Alpro, that awareness will only continue to grow. This Plant Power Day, we are encouraging people to ’Go Big On Plants’ add more plants to their plate.”

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