A Welcome Viking Invasion – Tourism Ireland Sets Its Sights on Nordic Tourists

It’s been a very busy week for Irish tourism, with Tourism Ireland setting its sights on Spain and Scandinavia.

Setting its sights on more Nordic tourists, top tour operators from Norway, Sweden, Denmark and Finland were treated to an Irish showcase at the 2018 Nordic trade workshop in Copenhagen, with Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, saying:

“We are delighted that so many influential tour operators from Norway, Sweden, Denmark and Finland have taken the time to come and hear about the many things to see and do on a holiday on the island of Ireland.”

She added: “2017 was a really good year for visitor numbers to Ireland from the Nordic Region, with the most recent CSO figures for October to December showing an increase of +26.4% – an extra 13,400 Nordic visitors compared with the same three-month period in 2016. We will roll out an extensive programme of promotional activity once again in 2018, to build on this success and continue to grow Nordic visitor numbers.”

Elsewhere, Ireland said ‘Hola’ to Spain, with firm plans for another record year for Irish tourism from Spain being set in motion.

Unveiling key themes for 2018, Tourism Ireland highlighted the Wild Atlantic Way, Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin to 50 top travel and lifestyle journalists at an event in Madrid.

These included representatives from Condé Nast Traveller, Elle and El País (national daily newspaper), as well as social influencers and leading Spanish travel professionals.

Screen tourism will also remain a priority for Irish tourism, with Tourism Ireland continuing to capitalise on our connections with Star Wars and Game of Thrones.

Barbara Wood, Tourism Ireland’s Manager for Spain, said: “We are particularly excited about the opportunities the new direct Brittany Ferries route will bring to grow tourist numbers from northern Spain. We look forward to working closely with Brittany Ferries and all of our tourism partners – at home and in Spain – to keep the momentum going and build on the growth of the past few years.”

For more information and to stay up-to-date with all the latest news from the Irish travel industry, visit tourismireland.com.

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