M&S Launches its Range of Luxury Easter Eggs
This Easter M&S has proved that Easter eggs aren’t just for kids as it has launched its most luxurious range of eggs ever.
The retailer is leading the posh egg revolution, with new Collection eggs made especially for adults.
M&S Chocolate Product Developer, Katy Patino comments, “Easter eggs are no longer just for kids – they’ve gone gourmet. We are making the chocoholic’s dream come true this year with ultimate posh Easter eggs, made especially for adults.”
The idea for the extravagant eggs came on an inspirational trip to Barcelona, where it is tradition to give one elaborate statement egg to a family member as a signal of spring and a symbol of rebirth and renewal.
Katy continues, “We believe the more Easter eggs we receive the better, whereas in Barcelona Easter egg crafting is an art form and one show-stopping egg is given as a symbol of life. We have taken this inspiration to create our range of unique eggs, the star of which is the Giant Cosmic Egg, a 1kg masterpiece which takes twelve people almost an hour to create!”
The show-stopping Giant Cosmic Egg (€60.00, 1kg) is made with exclusive milk chocolate and is delicately hand-painted by specialist chocolatiers who are trained to work solely on this egg. It is finished with mini Dulce de Leche chocolate eggs.
Only 7,500 eggs are being produced, each with a limited edition number – and they are already flying off the shelves.
Katy comments, “Our new range has been in the pipeline for a while but the intricate structures and designs have taken years to perfect and we’ve had to do hundreds of tests to ensure the eggs get to customers and stores in one piece. We’re really proud of the new posh eggs – we just hope they don’t look too good to eat!”
The luxury Collection range also includes A Constellation of Assorted Eggs (€17.99, 275g), Gold & Velvet Sculptured Milk Chocolate Egg (€27.00, 380g) and Passionfruit Double Ganache Chocolate Eggs (€8.99, 200g).