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METHOD AND MADNESS Irish Whiskey and O’Briens Announce Tasting Event & Promotion – When Knowledge and Discovery Collide

As with any finely crafted premium whiskey, the benefits of a little knowledge, go a long way. Discovering the intricacies and the finer points of a spirit, allow for its deeper appreciation and enjoyment.   

With such a groundbreaking and award winning range, there is much to seek out from the METHOD AND MADNESS family of whiskeys and the team there are always keen to spread the word. This has led them to engage with O’Briens Wines and run a unique promotion that gives the customer a fantastic once off chance to sample three whiskeys from their portfolio and participate in an online tasting. 

From September 7th, those who purchase any 700 ml bottle from the METHOD AND MADNESS range in selected O’Briens outlets or from their online store, will be entitled to a special sampling kit.

Each one will contain a 50 ml miniature bottle of the METHOD AND MADNESS Single Pot Still, METHOD AND MADNESS Single Grain and METHOD AND MADNESS Single Malt. 

How does it work? Once you purchase any 700 ml bottle of METHOD AND MADNESS Irish whiskey from the O’Briens online store at or any of the outlets listed below, you can register for the complimentary sample bottles and tasting. These will be then sent straight to your home. 

Only 100 sample kits are available for the entire promotion so places are strictly limited and it will be available until October 1st. On October 8th, participants will be invited to get their sample bottles ready and join a Zoom tasting at 7pm hosted by prestige whiskey ambassador Gerard Gerland and Larissa Marrichi from Midleton’s micro distillery team. 

Beacon Unit 5, Block D, Beacon South Quarter, Sandyford D16 

Blanchardstown Unit 6 Westend Shopping Park, Westend Village, Blanchardstown, Dublin 16 

Douglas Unit 13/14, Douglas Court Shopping Centre, Douglas, Cork LucanUnit 28, Lucan Shopping Centre, Lucan, Dublin 

Naas Unit 20, Monread Shopping Centre, Naas Kildare 


Launched in February 2017 to push the boundaries of Irish whiskey, METHOD AND MADNESS is crafted in Midleton Distillery, harnessing the creativity of Midleton’s whiskey masters through the fresh talent of its apprentices. Taking inspiration from the famous Shakespearean quote, ‘Though this be madness, yet there is method in ’t’, 
METHOD AND MADNESS is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (MADNESS), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (METHOD). 

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