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Margarita Day 2024 – Discover The Perfect Margarita To Match Your Personality with Jose Cuervo


To celebrate National Margarita Day 2024, Jose Cuervo is inviting Irish cocktail lovers to try their ‘Margarita Matchup’ service: an online platform that creates bespoke Margarita recipes based on the results of a personality test.

The Margarita Matchup has over 300 different Margaritas, meaning tequila lovers will be able to find their perfect match, whatever their taste. The algorithm was developed in partnership with celebrity Psychologist and Personality Expert, Jo Hemmings, alongside tequila educator Maria Modafferi. The Margarita Matchup service is available online via

To celebrate National Margarita Day 2024 (February 22) Ireland’s number one tequila brand, Jose Cuervo is on a mission to help Irish cocktail lovers uncover the perfect Margarita recipe to match their personality.

Jose Cuervo’s novel website is powered by an algorithm developed in partnership with celebrity behavioural psychologist Jo Hemmings and tequila expert Maria Modafferi, creating over 300 Margarita variations, individually tailored to personality traits. The quirky online quiz invites users to take a personality test, probing their personally traits through seven simple questions, after which their bespoke Margarita is revealed.

Whether you’re introverted, extroverted, cautious or careless, the Margarita Matchup platform ensures that the perfect pairing will always be found, tailoring every component from ingredients and composition right down to garnishes and glassware.

To celebrate National Margarita Day and the launch of Margarita Matchup tool, Jose Cuervo ambassador and tequila expert, Maria Modafferi is visiting bars in Cork, Dublin and Belfast this week. Celebrating the popular cocktail, and challenging local bartenders to discover their own margarita personality.

“Irish people are famous for their big personalities, so we thought, where better to put out Margarita MatchUp tool to the test? The margarita is an exceptionally versatile cocktail, with a variation to suit every taste. We had so much fun creating the Margarita Match Up tool and it’s surprising how much someone’s drink choice can mirror their personality.
We found that kind, empathetic characters are led to drinks made from sweet honey and featuring delicate, pink Himalayan salt, while those who possess more boisterous, exuberant and intense traits might find themselves coupled with fierce blood orange and crisp, crushed ice. The possibilities are endless.”

Commenting on the science behind Jose Cuervo’s Margarita MatchUp quiz, Psychologist and Personality Expert to the stars, Jo Hemmings, added:

“It’s been so much fun working with Jose Cuervo to create the Margarita Matchup service to celebrate National Margarita Day.
Personality can have such an impact on the flavours we like, as well as serving preferences, so we wanted to create a platform that allows people to find their perfect drink in honour of one of the world’s favourite cocktails.”

Take the Margarita Matchup try the quiz at and you could win the ingredients to make your perfect match margarita; 10 lucky winners will be selected to win a special kit to make their bespoke eponymous margarita. Entrants must be over 18 or over and based on the island of Ireland. Terms and Conditions apply.

Enjoy alcohol responsibly, visit

jose cuervo margarita day 2024
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