Lily O’Briens Opens Luxury Christmas Pop-Up at Kildare Village


One of Ireland’s best loved chocolatiers, Lily O’Brien’s, has announced it will open a luxurious new Christmas pop-up store, at Kildare Village, from November 12th to Jan 12th. The festive pop-up store will embody the essence of the Lily O’Brien’s brand, and will allow customers the opportunity to shop Lily O’Brien’s entire range of delicious, mouth-watering chocolates, making it the perfect one stop shop for luxurious gifts this Christmas.

Created by Restless Design, the pop-up store design offers a truly unique customer experience, which includes references to the brand’s humble beginnings in founder Mary Ann O’Brien’s country kitchen, and combines rich shades of chocolate brown with ‘pops’ of vibrant colours. Showcasing the Lily O’Brien’s range of luxury hampers, gift collections and tempting treats for sharing in a sophisticated retail environment, the store will also offer decadently indulgent hot chocolate to warm hearts and cheer spirits during those Christmas-y shopping trips.

Lily O’Brien’s Marketing Manager, Suzanne Walsh, explains why this store has become a centre-piece of the Lily O’Brien’s Christmas calendar: “Kildare Village is a high-end retail environment offering an entirely unique customer experience in Ireland and we are thrilled to have been given the opportunity to create a stunning Christmas pop-up to sit alongside its other iconic brands. Always proud of our Kildare heritage, Lily O’Brien’s is also very much a global brand with an international reputation for excellence in product quality, innovation and style-driven product packaging. We look forward to showcasing our luxury Christmas range in Kildare Village and creating the first truly on-brand retail experience we can be proud of”.

Restless Design Creative Director, Aoife Rhattigan, explains their thought process in developing the concept; “Chocolate, hugs and a theatrical theme are the three sources of inspiration behind the new Lily O’Brien’s store interior. It will feel like a warm chocolate box embraced full of the delicious colours, scents and stories that define Lily O’Brien’s chocolates. We’re thrilled to be collaborating with Lily O’Brien’s on such an exciting project; not only forging their vision for their retail environment but ticking a giant box on the Restless Design bucket list – a chocolate shop interior”.

Lily O’Brien’s Christmas pop-up store in Kildare Village is open to the public from November 12th – Jan 12th 2017.

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