Keogh’s Crisps to Take to The Skies With First Class Emirates Deal
Popular Irish crisp brand, Keogh’s Crisps, has sealed a First Class deal with award-winning luxury airline, Emirates.
The North Dublin brand has secured a major contract with the world’s largest international airline, which will see one million bags of Keogh’s Crisps served on-board Emirates flights every year.
Available to First Class passengers, the premium Irish crisp brand was selected by the Emirates group following a blind tasting of 15 different brands.
Coming out on top, the Irish-made crisps are going to be served as part of the airline’s First Class Hot Sandwiches and Snacks service and as an accompaniment to drinks.
The flavours available on flights include Shamrock & Sour Cream, Cheese & Onion and Lightly Salted, with seasonal variations like Turkey and Stuffing being introduced in the run up to Christmas.
The partnership was announced at Marketplace International, Bord Bia’s annual food buyer event in Dublin, and the place where the two brands were first introduced in 2015.
Speaking about the news, Tom Keogh, Managing Director of Keogh’s Crisps, commented: “Bord Bia’s Marketplace is an invaluable platform for Irish producers to gain access to overseas markets. We have designed an innovative new 25g pack in the popular lightly salted flavour for First Class passengers to accompany their drinks. Quality and consistency is what first class demands, so we are delighted that our crisps will be flying premium all over the world.”
Enda Corneille, country manager for Emirates in Ireland added: “Keogh’s joins other fantastic Irish products onboard selected flights including Gahan meats, Killowen Yogurts, Jameson Whiskey, Bailey’s and VOYA beauty products. Emirates is very particular about the origin and quality of the food served onboard and caters to the palates and preferences of its passengers. Having Keogh’s served to our First Class customers is testament to the quality and taste of the crisps being produced at the North Dublin farm.”