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Eduardo Alemparte, Santa Rita's WiSe Man on the Estate's New Winemaking Philosophy

Eduardo Alemparte, Santa Rita’s WiSe Man on the Estate’s New Winemaking Philosophy

Eduardo Alemparte hands me his card. He’s the Winegrowing Director of Santa Rita Estates, makers of Santa Rita 120, the top selling wine in Ireland. The popular Chilean bottle is just one of his many responsibilities; he looks after Viña Carmen, Sur Andino and Doña Paula, the latter one being the group’s venture in Mendoza, Argentina.

He then tells me about the WiSe project, also under his watch and in progress since 2014, to be implemented not only in Maipo -one of the group’s key locations and a premium region for Chilean wines- but in across the 13 Estates they control in Chile and 4 more in Argentina. The name, a portmanteau of the words Wine and Seed, refers to an ambitious regeneration plan that goes beyond -but includes- replanting. It is, as Eduardo explains with determination: “a very important change in our philosophy.”


Sumarised in one line, this change means to go “from planting grapes to growing wine” which translates in a vineyard labour that transcends gardening and that sees the many different plots Eduardo and his team have identified in the group’s vineyards being matched with the ideal grapes for the creation of the company’s different wines.

“In the past, we worried mostly about the health of the plants, irrigating and picking the grapes at the right time but now we are planting Medalla Real“, Eduardo says, referring to one of Santa Rita’s top bottles and adds that this new perspective allows them to make decisions in the vineyard with certain wines in mind.

Eduardo Alemparte, Santa Rita's WiSe Man on the Estate's New Winemaking Philosophy


If it’s not broke, don’t wait till it breaks to do something

Why now? I asked Eduardo, thinking about that phrase if it’s not broke, don’t fix it, and about what motivates Santa Rita to replant the fruits that have provided them with consistent success.

He explains that when most of the current plants were introduced in the nineties, they didn’t have the scientific and technical knowledge they do now and although they have been moving forward in their understanding of the vineyard he adds that “its just now that we had time to sit down and realise that everything has come together: Santa Rita got very good results economically in recent years, and we now have the people and the strength. It’s all aligned.”

What will all these changes mean for those who buy and drink the wines?

“We will be able to offer more quality for the same cost. If you do nothing, your costs will always increase and you will have to reduce the quality or charge more, we don’t want that”, Eduardo hopes that thanks to the WiSe Project, they’ll also be able to come up with new wines in the future.

Being a young project, it is still too early to tell if the ambitious objectives will be met. But they have the drive and the technology on their side.

Eduardo shows me a series of ground conductivity maps (imagine a mix between a topographical map and Predator’s heat vision) and he explains that the different colours represent the existence of different minerals and soil composition.

“The map doesn’t tell us what’s in the land but it gives us a clue of what areas are different”, so they have then to go an analyse the colour coded plots to make sense of the readings. “After the study, we dive the land in areas that have similar characteristics.”

The machines won’t tell you what to plant where but they are tools that help you do what you want

But no matter how many factors play in your favour, every project involves a degree of risk and uncertainty. After all, once you decide that a plot is destined to a specific wine, you’re leaving yourself less room to maneuver in case things don’t go as expected.

What could go wrong with WiSe?

“There is a risk of not doing everything by the book and you always have the temptation to speed things up”, and especially in a venture of such magnitude, it takes a lot of restrain for a manager to resist the allure of a good bottom line today, at the expense of cutting corners that will be noticed tomorrow.

Eduardo shares an example of one occasion in which they received an order of plants that turned out to be affected by a virus. “We could have accepted discounts, take them and worry about that later, but we decided to take the loss and reject the plants.” With shortcuts along every turn of the road, Eduardo emphasises the importance of having a team he can trust to do the right thing.

We always push the vineyard manager to save and reduce costs, and to work faster. We need the right person, someone who knows when to say ‘you know I can’t do that because this has to be done properly’

Married to the grapes

Aware that “the temptation of taking shortcuts is by far the biggest risk”, he points out that at Santa Rita in general and everyone involved in the WiSe project is clear that they’re playing the long game.

We’re gonna have to live with these plants for 30 or 40 years, it’s almost like we’re marrying them

In that tone, he compares the venture to a marriage: “We need to choose well, and we need to make sure that after a long time, we still love those grapes”, he adds that -just like in a successful couple- that’s why it’s so important to be honest and never let little mistakes accumulate until they come back to haunt you.

So now Santa Rita faces a golden opportunity: they have all they need to make this work, and just as when selecting a life partner, they shall be ready to commit to these grapes for life and resist the temptation of selfish actions that the fruit will resent in the future. But above everything else, now they need to choose their grape companions WiSely.


Before we say good-bye, we tasted a few different wines, two of them 2015, made after the WiSe project came into place. Eduardo points out that the grapes are from the old plots, but that the winemaking philosophy behind them is aligned with the project.

Eduardo Alemparte, Santa Rita's WiSe Man on the Estate's New Winemaking PhilosophySanta Rita Reserva Sauvignon Blanc 2015

Green citrus, gooseberries and a delicate hint of grass.

A moderate to high acidity and a pleasant medium finish.

Light and crisp, a very classic example of what a good Chilean Sauvignon Blanc is meant to be.


Eduardo Alemparte, Santa Rita's WiSe Man on the Estate's New Winemaking Philosophy

Doña Paula Estate Black Edition 2015

Coming from Mendoza’s premium sub-region Luján de Cuyo, this is a blend of Malbec, Cabernet Sauvignon and Petit Verdot. Smooth tannins, ripe blackberries and cherries with plenty of sweet spice make the main characteristics of a rich and balanced red.

Eduardo points out that at Doña Paula, they have adapted to a more Argentinian approach, “otherwise we wouldn’t be making an Argentinian wine, we’d be making a Chilean wine n Argentina.”


Gaby ProfileGabriela’s passion for writing is only matched by her love for food and wine. Journalist, confectioner and sommelier, she fell in love with Ireland years ago and moved from Venezuela to Dublin in 2014.

Since then, she has written about and worked in the local food scene, and she’s determined to discover and share the different traditions, flavours and places that have led Irish food and drink to fascinate her.

Gabriela Guédez Gabriela Guédez


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