Simply The Best – Dunnes Stores Wins Big at The 2018 Food And Drink Business Awards

Dunnes Stores

The celebrations were in full swing as Dunnes Stores’ Simply Better Collection won the acclaimed title of ‘Own Label Brand of the Year’ at the first Food & Drink Business Awards 2018.

Held in the City West Hotel on Thursday 5th September, the awards recognise innovation from the best companies in Europe. Since its launch in 2013, the Simply Better Collection has won over 350 food awards.

Food Drink Business Awards

Commenting on the awards, Diarmuid Murphy, Brand Manager of the Simply Better Collection said: “We are delighted to be acknowledged as the best ‘Own Label Brand of the Year’ in Ireland at these Awards.

“The Simply Better Collection is now recognised nationally and internationally as best in class, however, we couldn’t achieve this great success without the authentic collaborations and constant new product development with our amazing food producers.”

Neven Maguire was also in attendance to collect, commenting: “I have been involved with the Simply Better brand for over two and a half years now and I see first-hand the time, care and passion by the Simply Better team that goes into selecting every one of the wonderful products in the collection.”

He added: “It’s been a privilege getting to know the amazing producers behind the products, who we call our ‘Food Heroes’ and I am so proud to be here tonight to celebrate with the Simply Better team.”

Food Drink Business Awards

They are currently 350 products in the Dunnes Stores Simply Better Collection, with plans to launch over 100 new products into the range. The range is committed to delivering customers food that is simple and produced exceptionally well.

This premium quality collection carefully selects its suppliers for their provenance and feature many small Irish producers. They highlight each supplier’s story throughout their packaging and are proud to support their partners, both Irish and international.

For more information on the Dunnes Stores product, visit

You may also like...