This year, Bushmills Irish Whiskey is launching an exciting new collaboration series entitled #BlackBushStories. Partnering with talent across the island of Ireland, this unique series will feature the stories and crafts of independent, spirited and extraordinary irish individuals.
This exciting Bushmills campaign will be an immersive event series that will take place in a number of Irish venues all around the country in the next few months.
Bushmills Black Bush will explore the worlds of photography, leather making and charcuterie to showcase those who are making their mark and pioneering their craft with great success.
Highlighting the unrivalled character of each of the collaborators, #BlackBushStories will inspire others to follow in the footsteps of these creative spirits and embrace their own talents.
As well as hearing these stories, the events will also include an interactive lesson in mobile photography, a leather-making workshop and a meat curing masterclass.
Guests at each event will be guided through the Black Bush experience by Bushmills Ambassador Paul Rocks who will introduce whiskey lovers to the premium malt blend and its undeniable flavour.
Specially-created Bushmills Irish Whiskey will also be exclusively available to attendees, including the blend’s signature serve, Black Fashioned – Black Bush served over ice with a twist of orange.
For more information about the Bushmills Irish Whiskey #BlackBushStories event series, visit blackbushstories.com.