Prices for fine Bordeaux 2015’s primeurs experienced a price hike of over 20 per cent after the vintage received critical acclaim.
As reported on Reuters, the increase was especially strong on the top estates such as Cheval-Blanc, Margaux, Mouton Rothschild, Angelus, Ausone, Haut-Brion, Lafite Rothschild and Pavie, where prices went up by 54 per cent on average, nearly twice the expected 22.8 per cent that experts had foreseen. Primeurs of Cheval Blanc (Saint-Emilion) were traded at a pre-tax price of 450 euros ($502) a bottle and were expected to reach 750 euros at delivery, brokers said.
As 2015’s vintage is being regarded as potentially the best since 2009 and 2010, even lower-rated grand crus saw a milder increase, between 10 to 15 per cent compared to last year.
Ratings of about 5,000 wine tasters and buyers are taken into account by Bordeaux producers who set their prices accordingly. The sale of primeurs allows Bordeaux winemakers to fix price for their wines while they’re still in vats, so buyers will receive their purchase between 18 months to 2 years later. The rating of a vintage has a big impact on what they can ask for their wines and an outstanding one, like 2015 is expected to be, quickly raises.