Beefeater Gin Lane Market 8
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“Beefeater Gin Lane Market” at House Leeson Street

We are thrilled to announce one of our favourite drinks coming to one of our favourite venues for a very special Gin Experience. Starting Thursday 14th May, and running every Thursday until July 2nd in House, Leeson Street, two of Ireland’s finest Gin experts, Ciara Farrell, Beefeater and Rafael Agapito, Head Mixologist at House will share the secrets of the world’s most awarded gin – one – in the Beefeater Gin Lane Market Experience.

Beefeater is the very definition of a traditional London Dry Gin and the benchmark of Gins from a distillation, historical and flavour perspective. Traced back to 1863 and still hand made in London today, Beefeater has now created Gin Lane Market Experience to teach Gin fans in Dublin about botanicals, the distillation process and the various ways you can drink a Gin & Tonic. Using nine different distinctive botanicals for flavour, Beefeater steeps the peel of lemons and Seville oranges, whole juniper berries and other natural botanicals for a full 24 hours prior to distillation. This taste experience will be brought to life as consumers pair their favourite botanical with market flavours to create their own bespoke Gin & Tonic.

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According to Desmond Payne, Beefeater Master Distiller, we are in the middle of the second Gin craze. “The initial one was in the first half of the 18th century and it wasn’t such a sophisticated affair. But today, Gin is booming and it’s better than ever. Gin is in fashion, it’s exciting and fun and there are many great bartenders that use Beefeater Gin in cocktails because of its complexity.” The complexity he refers to comes from the botanicals, the maceration and the distillation that makes Beefeater London Dry Gin a favourite for cocktail creation.

Beefeater’s Gin Lane Market Experience will be part of House’s Summer Series for eight weeks and invites consumers to choose their bespoke Gin & Tonic based on Beefeater’s Botanical flavours. The experience is FREE and drinks are discounted to €5;

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– BEEFEATER SEVILLE ORANGE: Beefeater & Tonic with The Bitter Truth Orange bitters & peeled orange garnish. Seville Orange Peel is Beefeaters most famous and distinctive Botanical, the fresh, clean, citrus notes make it instantly recognisable. Orange bitters & garnish will draw out the sweet, delicate flavours.

– BEEFEATER JUNIPER CLASSIC: Beefeater & Tonic with The Bitter Truth Old Time Aromatic bitters & a wedge of orange. The essential botanical in all gins, the juniper used in Beefeater grows wild in Italy and Macedonia and is harvested by hand. It provides the distinctive taste from which all the other botanicals are layered onto. Paired with classic Bitters for an aromatic experience.

– BEEFEATER PEACH DUSK: Beefeater & Tonic with The Bitter Truth Peach Bitters & lemon wedge. Balance and harmony are all important when making gin. In Beefeater, angelica seeds impart fragrant, hop like notes with a floral character that enhance the musky flavours. Peach bitters & lemon wedge to create the ultimate pairing.

 BEEFEATER EASTERN TONIC: Beefeater & Tonic with The Bitter Truth Lemon Bitters, lemon wedge & coriander garnish. Sourced from Russia our coriander seeds distil to release gingery sage and lemon flavours. These combine perfectly with the strong citrus elements of Beefeater to produce a spiciness that lingers. Lemon bitters & coriander to draw out our the Eastern flavour.

That’s your Thursdays sorted for at least a few weeks, what can be better than creating your own Gin & Tonics !

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